RESEARCH
Why 70% of Cabin Space Is Underperforming
A breakdown of passenger priority data across 12 airlines.
E-COMMERCE FOR TRAVEL RETAIL
The Engine Powering Modern Travel Commerce
An enterprise-grade commerce engine built for the unique complexity of travel retail — airlines, cruise lines, rail operators, airports and retailers — powered by shoppertainment methodology.
No hardware
Live in weeks
GDPR ready
Deployed with
Lufthansa
Austrian
SWISS
LA COMPAGNIE
AIRFRANCE
6
Travel retail verticals
4–6x
conversion uplift
120+
premium brand partners
2–3
weeks to go live
THE TRAVEL RETAIL PARADOX
Travelers don't need another store.
Travelers don't need another store.
They need a reason to shop.
Airlines dedicate up to 70% of cabin real estate to retail, yet shopping consistently ranks in the bottom third of passenger priorities. We resolved that paradox by turning shopping into entertainment.
SOLUTIONS
Built for every travel environment
The same captive-audience dynamics, adapted to each context.
Airlines
Turn flight time into revenue
Airports & Lounges
Convert dwell time to revenue
Retailers
A digital layer for physical stores
Cruise Lines
7–14 days of engagement
Rail Operators
Connected commuters, daily
OUR OFFERINGS
Platform, Services, or Both.
Choose the engagement model that fits your organisation.
PRODUCT
Travel eComm Platform
A turnkey enterprise commerce engine with shoppertainment mechanics built in from day one.
- Enterprise scale & resilience
- Multi-vendor marketplace
- White-label & fully brandable
- 2–3 week deployment
SERVICE
Digital Experts
Senior travel-retail specialists who optimise, extend or rebuild your existing commerce stack.
- Strategy & UX consulting
- Platform architecture
- Custom development
- Shoppertainment integration
OUR METHODOLOGY
Begin with the Journey
Every traveler carries a rare asset: undivided attention inside a defined context. Waiting at a gate. Crossing an ocean. Days at sea. Hours on a high-speed train.
Legacy retail ignores that context. We design from it — mapping where they are, where they're heading, how long they have, and who they're with — then build engagement mechanics that feel native to that exact moment.
"We don't interrupt the journey. We become part of it."
THE RESULT
Engagement Mechanics Born from Context
Here is what the methodology produces in practice.
Journey Deals
LOCATION CONTEXT"You're crossing over Italy" — Italian products unlock in real time, creating discovery moments that feel personal.
Time-Bound Offers
LIMITED TIME"90 minutes left in your flight" — countdowns convert browsing into action and lift basket completion rates.
Companion Cart
SOCIAL CONTEXT"Travelling with others" — group unlocks and shared carts turn shopping into a social, entertaining experience.
Live Bidding
EVENT MOMENTS"Captain's dinner tonight" — live auctions gamify commerce and generate genuine entertainment value on board.
PROCESS
Live in weeks, not months
A fully web-based platform. No hardware installation required.
1
Scope
Define requirements, integrations and commercial goals.
2
Build
Customise the platform, configure catalogue and mechanics.
3
Deploy
Go live in 2–3 weeks with full crew enablement.
4
Optimise
Real-time analytics, A/B testing and continuous iteration.
Ready to transform your travel retail?
Let's discuss how Travel eComm can work for your business.
Or email us: contact@travelecomm.com
In-Flight Commerce, Reimagined
Turn every flight into a high-converting retail channel — without installing a single piece of hardware.
Seatback & PED Shopping
Deliver a native shopping experience on seatback screens, passenger devices or the airline app.
Crew Companion App
Empower cabin crew with a lightweight dashboard to manage orders and inventory in-flight.
Pre-Order & Collect
Let passengers reserve duty-free items before boarding and collect them at the gate.
Revenue Analytics
Route-level, cabin-level and product-level dashboards that reveal what sells at 38,000 feet.
Time-Bound Drops
Flash offers triggered by time-to-landing create urgency and increase basket size.
Payments & Loyalty
Integrated card, wallet, miles-redemption and buy-now-pay-later, reconciled to your PSS.
See it in the air
Book a 30-minute walkthrough with our airline team.
Turn Dwell Time into Revenue
Engage passengers from kerbside to gate with contextual commerce across terminals, lounges and duty-free.
Terminal Wayfinding Commerce
Digital signage and mobile experiences that guide passengers into relevant stores.
Lounge Ordering
Premium passengers order from their seat and receive items before boarding.
Endless Aisle
Extend duty-free beyond shelf space — passengers order out-of-stock SKUs and collect on return.
Flight-Aware Offers
Offers change based on departure time, destination and delay status.
Concession Reporting
Unified sales data across every tenant, brand and category, with revenue-share calculation.
Click & Collect Lockers
Integration with smart lockers so passengers can collect purchased items at any terminal.
Modernise your terminal commerce
Talk to our airport retail specialists.
A Digital Layer for Physical Stores
Give every travel retail storefront an online twin — without rebuilding your existing stack.
Scan & Go
Shoppers scan in-store, pay in-app and skip the queue — perfect for tight connections.
Endless Aisle
Display thousands of SKUs in a compact footprint and fulfil from central distribution.
Clienteling Tools
Associates see purchase history, preferences and loyalty tier on a tablet.
Unified Inventory
One stock pool across stores, warehouses and online — with real-time availability.
Basket Analytics
Understand which products travel together and where margin really lives.
Omnichannel Returns
Buy online, return in store — or the reverse — with automated refunds and restocking.
Bring your stores online, properly
We'll map your current stack and show you the fastest route to omnichannel.
Seven Days of Engagement
A captive audience for an entire voyage. Turn it into the most profitable week of the year.
Onboard Credit Wallet
Pre-loaded onboard credit redeemable across retail, dining and excursions.
Live Auctions
Host nightly live auctions — competitive bidding turns shopping into a show.
Shore Excursion Upsell
Contextual offers for the next port of call, based on passenger profile.
Loyalty & Tiers
Multi-voyage loyalty programmes with tiered rewards that keep passengers coming back.
Cabin Delivery
Order from the cabin and have purchases delivered by the steward.
Voyage Analytics
Compare voyage performance by itinerary, demographic and season.
Make every voyage more profitable
Speak with our cruise commerce team.
Commerce at 300 km/h
Daily commuters, long-distance travelers and tourists — all reachable with contextual, seat-level commerce.
Seat-Level Ordering
Scan the QR at your seat to order food, drinks and retail — delivered by the crew.
Commuter Essentials
Subscriptions and bundles for frequent travelers: coffee, snacks, newspapers and accessories.
Station Pickup
Order ahead and collect at the platform kiosk or locker, minutes before departure.
Route-Based Offers
Offers tailored to the route — alpine gear on mountain lines, beach essentials on coastal routes.
Operator Dashboard
Line-by-line revenue, basket composition and crew performance — all in one view.
Ticketing Integration
Connect to your ticketing and reservation systems for a unified passenger view.
Upgrade the on-board experience
Let's design a commerce layer that fits your network.
The Travel eComm Engine
One enterprise platform, engineered for the operational reality of travel retail.
ARCHITECTURE
Built for scale, latency and compliance
Travel commerce runs in the hardest possible environment: intermittent connectivity, cross-border payments, duty-free regulation, and thousands of concurrent users at 38,000 feet.
- Offline-first PWA that syncs when connectivity returns
- Multi-currency, multi-language, multi-tenant by design
- PCI-DSS compliant payments and tokenised cards
- Duty-free and tax-free logic built into the cart
CAPABILITIES
Everything you need, nothing you don't
Composable Commerce
APIs for catalogue, cart, checkout, payments and fulfilment — plug into anything.
Multi-Tenant Marketplace
Onboard hundreds of brands with their own catalogues, pricing and payouts.
Gamification Engine
Wheels, draws, challenges, auctions and leaderboards — configured without code.
Real-Time Analytics
Live dashboards, cohort analysis and AI-driven recommendations built in.
White-Label UX
Complete theming — your brand, your typography, your tone — deployed in days.
Enterprise Security
SOC 2, ISO 27001 and GDPR-aligned processes, with audit trails and RBAC.
See the platform in action
A live technical walkthrough with our solution architects.
Digital Experts for Travel Retail
A senior team that has launched commerce in the world's most demanding environments.
Strategy & UX Consulting
We audit your experience, benchmark against peers and design a revenue roadmap.
Platform Architecture
Design the integration landscape between PSS, ERP, CRM, payment gateways and commerce.
Custom Development
Extensions, connectors and bespoke features delivered by a senior engineering team.
Shoppertainment Design
We design the mechanics — not just the store — that make travelers want to participate.
Growth & Optimisation
Ongoing experimentation, personalisation and merchandising to lift conversion.
Training & Enablement
We train crew, retail staff and head-office teams so the platform actually gets used.
Work with people who've done it before
Tell us about your project and we'll tell you how we'd approach it.
Built by People Who Live Travel Retail
A distributed team across Paris, Dubai and London, obsessed with one problem: making travel commerce work.
OUR MISSION
Make the journey itself the store
For decades, travel retail has been treated as a tax-free shop bolted onto a journey. We think that's backwards. The journey — the delay, the crossing, the sea day, the commute — is the retail environment. Our job is to design for it.
- Founded by ex-airline and ex-commerce operators
- Deployed across 5 continents and 40+ operators
- Remote-first, with hubs in Paris, Dubai and London
OUR VALUES
How we operate
Context First
We never start with a feature list. We start with the journey, the passenger and the moment.
Ship in Weeks
Perfect is the enemy of live. We ship, measure and improve — fast.
Operator Mindset
Most of us have run retail or airline operations. We design for the reality of the crew, not the deck.
Come build travel commerce with us
We're always looking for operators, engineers and designers.
Latest from Travel Retail
Research, opinion and case studies from the front line of travel commerce.
CASE STUDY
How One Cruise Line Tripled Onboard Retail
The mechanics behind a 3x revenue lift in 6 months.
OPINION
Dwell Time Is the Last Untapped Retail Asset
Airports own the most valuable asset in retail: a captive audience.
RESEARCH
The Commuter Wallet: Rail Retail's Next Frontier
Daily commuters spend 45 minutes twice a day with you.
TECHNOLOGY
Offline-First Commerce: Lessons from 38,000 Feet
What we learned building a commerce platform that survives satellite drops.
CASE STUDY
Duty-Free Meets Endless Aisle
How a regional retailer extended SKUs 10x without adding floor space.
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